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From Hesitation to High Growth: How an Italian Mechatronics Leader Found its Footing in India

  • Writer: tanoy majumdar
    tanoy majumdar
  • Apr 24
  • 2 min read

Breaking new ground in the Indian power transmission industry.


When a global Italian multinational—renowned for designing and manufacturing cutting-edge mechatronic solutions—set its sights on India, they were met with familiar challenges: market uncertainty, previous failed partnerships, and tough competition in a fragmented space. But they had one thing that made all the difference—a long-term mindset.



India Market Strategy Sequence
India Market Strategy Sequence


The Hurdles: Unfamiliar Market, Uncertain Potential


Despite being a global player, the company had no prior experience in the Indian market. Most of their product line was considered niche in India, and prior attempts with various partners hadn’t yielded results. The local market seemed small, overcrowded, and not immediately profitable.



The Objective: Lead Generation First, Sales Later


Unlike companies looking for a quick win, this client had a more mature vision. They wanted to build awareness first, targeting OEMs in the power transmission sector through strategic relationship-building. Revenue could wait—trust and visibility were the priority.



The Turnaround: Babsha Steps In


With Babsha as their strategic consulting partner, the company launched a boots-on-ground effort to:

  • Identify key OEMs and decision-makers.

  • Generate leads through personalized outreach and relationship building.

  • Maintain a market presence even during low-activity periods.

  • Scout for new demand pockets as India’s industrial base grew.

This slow-and-steady approach paid off—within 3 years, the company clocked €1.5 million in annual sales, primarily driven by new opportunities in the booming concrete machinery segment.



The Payoff: A Local Entity with Global Impact


In 2016, armed with confidence and data, the company took the plunge—setting up a greenfield manufacturing unit in South India, strategically close to key users. Within just 2 years, annual sales hit €20 million, transforming India into a major contributor to their global revenue stream.


What European Companies Can Learn


Don’t just sell—listen and stay visible.

Partner with local experts to build credibility and unlock insights.

India rewards those who play the long game.


At Babsha, we help ambitious companies like this one go from exploring to establishing—step by step, strategy by strategy.



Interested in launching your India journey? Let’s talk.

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