Entering New Ground: How a Japanese JV Stepped into India’s Mining Machinery Market
- tanoy majumdar
- Apr 24
- 2 min read
When a leading Japanese joint venture in industrial hydraulics set its sights on the Indian coal mining sector, they knew expertise—not ambition—would define their success.
The Challenge of the Unknown
Traditionally focused on manufacturing hydraulic components for industrial applications, this Japanese JV had established a reputation for engineering precision. However, entering the mining machinery domain presented a different ballgame. The team faced two major hurdles:
A lack of in-house expertise on the coal mining machinery landscape in India.
Limited market visibility, including who the key players were, how machinery was procured, and what technology gaps existed.
With no credible internal resources to take on this challenge, they turned to Babsha to navigate the unfamiliar terrain.
A Strategic Exploration of the Coal Mining Sector

Babsha designed a targeted approach, conducting a Focused Market Exploration to uncover opportunities in the coal mining segment. Our survey went beyond surface-level data to include:
A comprehensive audit of technology used in coal extraction mines.
Identification of key stakeholders and decision-makers in the value chain.
Evaluation of current procurement practices and preferred vendor channels.
Competitive landscape analysis to understand current and emerging threats.
Product-market fit assessment to align the company’s hydraulic packages with mining machinery needs.
From Exploration to Strategy
The findings were compelling. The market revealed an estimated potential of over ₹5400 million for hydraulic components over a 4–5 year horizon. Based on our recommendations, the company decided to initially focus on:
Bulk Coal Handling Equipment
Coal Washeries Projects
These sectors presented lower entry barriers, a strong need for hydraulic innovation, and room for long-term relationships.
Outcome: Insights that Drove Action
With Babsha's support, the company was able to move from zero visibility to a data-backed strategy for market entry. The study provided not only a clear roadmap but also gave internal stakeholders the confidence to allocate resources for this promising new segment.
Are you exploring new industries in India? Babsha helps businesses break into high-potential markets with precision and clarity.
📩 Get in touch with us today to explore your next market opportunity.
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